Marketing
Marketing built around your book.
Not someone else’s template.
Every author is different. Every book is different. Our marketing services are tailored to you — your goals, your budget, and how involved you want to be.
The biggest mistake authors make is copying someone else’s marketing. What worked for that author, that book, that audience — may do nothing for yours.
Lisa Woodward, FounderAfter 19 years in this industry, I’ve seen authors pour money into strategies that were never right for their book to begin with. I’ve also seen modest budgets stretch remarkably far when the approach actually fits the author, the genre, and the audience.
That’s why we don’t offer packages. We build a marketing approach around you — starting with an honest conversation about what you’re trying to achieve and what you’re willing or able to do.
Choose the level of involvement that suits you — or mix and match as your needs change.
Tier 01
Done for You
You focus on writing. We handle everything else.
- Full marketing strategy developed for your book
- Launch planning and execution
- ARC management and review outreach
- Email newsletter setup and campaigns
- Social media content creation and scheduling
- Ad campaign management (Amazon, Facebook, BookBub)
- Press and media outreach
- Ongoing promotion between launches
- Monthly reporting and strategy review
Tier 02
Done with You
We guide the strategy. You stay in the driver’s seat.
- Collaborative marketing strategy and launch plan
- Regular one-on-one strategy sessions with Lisa
- Templates, tools, and workflows you can run yourself
- Email and newsletter guidance and review
- Ad setup and training — you manage, we advise
- Launch support and real-time troubleshooting
- Reader community and engagement strategy
- Accountability and check-ins between launches
- Referrals to vetted specialists when needed
Tier 03
Do It Yourself
You run it. We make sure you know exactly what to do.
- Custom marketing plan built for your specific book
- Step-by-step launch roadmap you can follow alone
- Platform and channel recommendations for your genre
- Email list and newsletter setup guidance
- Ad strategy overview and starter templates
- Recommended tools, resources, and communities
- A single strategy session to walk through your plan
- Optional follow-up session after your launch
Marketing looks different depending on what you’re promoting. We work across all of it.
A free conversation
We start with a free 30-minute call. We talk about your book, your goals, your budget, and how involved you want to be. You’ll come away with clarity, whether or not we work together.
A plan built for you
If we move forward, we build a marketing plan specific to your book, your genre, and your audience. Not a template. Not a checklist someone else used. Yours.
We get to work — at whatever level fits
Whether you hand everything over, work side by side, or take the plan and run with it yourself, we make sure you have what you need to succeed. Pricing is discussed based on your specific scope.