Consulting
Wherever you are in your author journey, I’ve been there.
Whether you’re just starting out and don’t know where to begin, or your author business has grown faster than you can manage — and everywhere in between — I can help.
I’m Lisa Woodward — bestselling and award-winning author, and founder of We Woodwards Publishing. I’ve spent 19 years in this industry. I’ve watched publishing change dramatically, navigated every format shift, and worked with authors at every stage imaginable.
I’ve seen what works, what doesn’t, what derails good writers, and what quietly makes careers. That experience is what I bring to every consulting conversation.
I’ve seen it all. And I’m here to help you navigate it — on your terms, at your pace.
Lisa Woodward, FounderNo two author businesses are the same. But the challenges tend to cluster. Here’s a sense of what I work through with authors at every stage:
Just starting out
Finding your footing
- Not sure which publishing path is right for you
- Overwhelmed by where to begin
- Unsure how to build a platform from scratch
- Questions about pen names, genres, and branding
- Understanding contracts before you sign anything
- Finding your first editor, cover designer, or formatter
Early career
Building momentum
- First book is out — now what?
- Stalled sales and no idea why
- Building an email list and reader community
- Deciding whether to stay indie or pursue traditional deals
- Pricing, promotions, and launch strategy
- Writing the next book while marketing the last one
Mid-career
Navigating the business
- Unclear author brand or inconsistent positioning
- Switching genres or launching a pen name
- Distribution decisions — KDP, wide, hybrid
- Managing multiple series or release schedules
- Rights — what you own, what you’ve given away, what to reclaim
- Working with agents, publishers, and service providers
Growing fast
Keeping up with success
- The business has outgrown what you can manage alone
- You need help — but don’t know who to hire or where to find them
- Systematizing launches, newsletters, and workflows
- Delegating without losing creative control
- Finding a great executive assistant or virtual team
- Protecting your income as you scale
Established authors
Sustaining and evolving
- Burnout — writing stopped feeling like writing
- Reinvention after a long run in one genre
- Licensing, foreign rights, and new revenue streams
- Building a team and stepping back from daily operations
- Legacy planning and long-term catalog strategy
- Mentoring your own authors or building a publishing imprint
Any stage
The things nobody talks about
- Imposter syndrome and the fear of putting work out
- Comparison, creative blocks, and motivation
- Balancing writing with family, jobs, and life
- Recovering from a bad publishing deal or bad advice
- Simply needing someone who has been there to talk it through
- Not knowing what you don’t know
Whatever stage you’re at, I can help you figure out the next right step — whether that’s a publishing strategy, a referral to someone in my network, or simply an honest conversation about what’s working and what isn’t.
I’m not here to sell you a program or a course. I’m here to give you real answers — the kind you’d get from someone who has been doing this for 19 years and genuinely wants to see you succeed.
Schedule a free call
We start with a free 30-minute call. No pitch, no pressure — just a conversation about where you are and what you need. You’ll leave with something useful, whether we work together further or not.
We figure out what you actually need
Sometimes that’s a single conversation. Sometimes it’s ongoing mentoring. Sometimes it’s a referral to the right person in my network — an executive assistant, an editor, a marketer, a lawyer. I’ll tell you honestly what I think will help most.
We work together on your terms
Consulting is tailored to you — your schedule, your goals, your budget. There are no packages to fit into. We build something that makes sense for where you are right now.